Our Mission

Our mission is simple: to help business owners transform their businesses from the inside out by aligning every aspect of their operations with their core values and higher purpose. We believe that true success happens when businesses operate in harmony with their mission, driving not only profit but also fulfilment for the business owner and their team. Our approach combines cutting-edge AI technology with proven peak performance strategies to help businesses streamline their operations, optimise their sales processes, and create powerful marketing strategies—all while ensuring that the business owner’s personal well-being is prioritised. We are passionate about helping leaders create real, lasting change in their businesses while freeing up time to focus on what matters most.

Anna’s Story


It was one of those defining moments...


Sitting online watching a Tony Robbins event years ago, time seemed to slow down. Online people were sharing stories filled with gratitude and excitement, recounting how Tony had transformed not only their businesses but their entire lives. My senses sharpened as I listened, feeling a surge of emotion build inside me. Tears blurred my vision as I took in each story, and a deep ache arose in my chest—a mix of inspiration, pride, and a longing for something more.


I thought of my mum. I thought of everything she’d sacrificed to bring us to Australia, the dreams she set aside so I could find my own. In that moment, I wanted nothing more than to create a life that would make her proud, to show her that every choice she made for me had been worth it. I wanted to build something meaningful, something that would bring her journey full circle.


As I sat there, I felt a surge of clarity. I saw myself not just as an audience member but as a coach, a guide—someone who could spark the same transformation in others. That day, a seed was planted, a calling that would eventually change my life: I would become the kind of coach who could help people reach new heights, not only in business but in every area of life.


But the journey to realizing that calling was far from easy. I had just left a relationship marked by domestic violence, one that had nearly broken me. The pain and shame were overwhelming, and I felt lost, unanchored, and unsure of who I truly was. Before this, I had a successful career as a Sales Manager, earning over $100,000+ a year and helping a company double its sales. But that life felt like a distant memory as I struggled to find myself again.


I knew I had to rebuild from the ground up. I embarked on a journey of healing, immersing myself in personal and spiritual development—studying everything from NLP & NLP Mastery and Body Flow Energetics, Epigenetics, Breath Work Retreats to Business Mastery, Digital Marketing and AI. I hired different kinds of coaches to help me heal. I was determined to become whole again, to align with my soul’s purpose and live a life that honored my values. Another goal became crystal clear along the way: I would build my own home, a sanctuary, a place of safety that I could truly call mine. And I did it. I built that home.


As I reflect on my journey, I see how every setback, every lesson, every moment of growth has led me to this place. Today, I am living in alignment with my soul’s calling, guiding businesses to thrive, and empowering entrepreneurs to reach for the lives they dream of. I’ve dedicated myself to helping others align their head and heart with their soul’s purpose, building businesses that resonate with their deepest values and creating teams that work in harmony toward a shared vision.


With over 30 years of experience in business, I’ve learned what truly works and what doesn’t. I’ve seen firsthand the mistakes that hold people back and the strategies that lead to real success as I’ve made them myself.


Today, each message of gratitude, each story of transformation from my clients fills me with an immense sense of gratitude—for my journey, for my mother’s sacrifices, and for the freedom, abundance, and purpose I now live every day. My journey has taught me that true success is about aligning every part of yourself and your work with your soul’s purpose. When we do that, we create businesses—and lives—that are not only successful but deeply fulfilling.


To anyone walking their own path of transformation, I want you to know: alignment and healing can create a life beyond what you’ve ever imagined. Together, we can create a business and a life that is a true reflection of who you are, what you stand for and what you’re here to achieve. ✨

I founded Anna Willey International with one mission: to change people’s lives for the better. My talented team and I help business owners become the best versions of themselves, to break free from the patterns that hold them back and lead their companies to new levels of success. By integrating AI-driven solutions with peak performance strategies, together we help businesses unlock their hidden potential, optimise their sales processes, and achieve growth faster. The journey hasn’t always been easy, but every setback has taught me something new, and now I use those lessons to help others reach their full potential.

Why We Do It

We believe that every business owner deserves more than just profit—they deserve purpose. “Understanding your Soul's Purpose is the KEY to aligning both mind and heart with your vision, and only then can You guide Your team to do the same—creating a unified path toward success.”

We’ve seen how businesses thrive when they are aligned with their core vision. Our passion is to help leaders create lasting change, not only in their business but in their lives. Whether it's overcoming subconscious blocks, optimising operations, or driving sales, our goal is to guide you to the next level, all while giving you back the time and freedom

to live the life you’ve always envisioned.

Join the Journey

Are you ready to unlock the full potential of your business?

Are you tired of feeling stuck and know there’s a bigger vision waiting for you?

Do You Know Your Soul's Purpose?

Take the first step today.

Book a FREE Strategy Call with Anna Willey and let’s explore how we can fast-track your growth.
Seats are limited, and for a limited time, we’re offering 20 FREE leads for your business when you book today!
Don’t miss this opportunity—your breakthrough is waiting.

MEET OUR DYNAMIC TEAM

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